I set goals to focus my mind on what I want to achieve for both my business and my personal life. Generally, my business goals are for short time frames – 3 to 6 months and help me to ensure my annual business plan is achieved.
Goals can cover several facets of my business. I tend only to have no more than 3 on the go at once. That way I can work on making sure they get the time they deserve. Examples are:
- How many new customers I would like to win a month.
- Implementing new software to improve a customers on-boarding experience by the end of 2nd quarter.
- How many meetings with clients to review their tax returns and future plans I would like to have completed each quarter.
Goals need to be SMART.
S – Specific
M – Measurable
A – Achievable
R – realistic
T – Time bound (have a due date)
I would like to say I always achieve my goals. I don’t. However, I can review what has occurred and put in place a strategy for the next time, so they become attainable.
This is what business is all about – setting goals and objectives – reviewing how successful you have been – and then deciding what to do next.